Through the free events organized by Mai à Vélo throughout France, Allianz France aims to raise employee awareness of the benefits of soft mobility, and in particular its positive impact on the environment. It's also an opportunity to rally cyclists around shared values such as inclusion, commitment and exemplarity.
CONTENT TO FILM:
3 episodes about good practices when circulating by bike (how to repaire it / what tool is needed for what…)
1 micro-sidewalk to ask bikers their best stories when circulating by bike
1 hidden camera video to gift a lucky Allianz employee who bikes to work (called “Vélotafeur” = bike worker)
DELIVERABLES:
5 video 1:30 minute max
Formats: 1:1, 9:16
CONSTRAINTS:
3 half-days to shoot the 4 episodes
One half-day to shoot the hidden camera video in front of the Allianz tower with two available cameras, one tripod and two micro-ties
Motion design to illustrate all the videos (intro/outro/text/subtitles…)
ALLIANz - “Mai à vélo”
On the occasion of Allianz x Rock en Seine partnership, Allianz France takes over the festival with the Allianz Prevention Tour: a stand featuring fun and educational workshops on awareness and prevention.
GOALS:
Raise awareness of the Allianz Prevention tour stand through its new design and workshops
Reinforce Allianz France’s status as Rock en Seine’s prevention partner
Create entertaining concepts that reflect Allianz France’s core business: prevention
DELIVERABLES:
5 video 1:30 minute max
Formats: 9:16
CONSTRAINTS:
Don’t show festival stages / people’s faces / artists / musics…