CONTEXT:
Since the launch of the Go For Good initiative in 2018, Galeries Lafayette has been committed to redefining the standards of the fashion, beauty and home industries by showcasing an innovative and sustainable approach. Under the mantra “Renew - Recycle - Repair - Resell”, Le Nouveau Cool embodies a new era in fashion. Where creativity and sustainability come together in harmony.

In addition, Les Galeries Lafayette created The Cool Brigade - Made up of experts and content creators on social media, this brigade offers a custom-made service to customers. Advising them on how to create unique and sustainable looks from pieces available at the [RE]STORE and at Jaiio.

DEMAND:
Promote this new Brigade through snack content and generate interest and engagement towards the community.
A fashion contest was held to showcase the best two second-hand outfits, with the winners receiving a €500 shopping experience at Galeries Lafayette, guided by the Brigade.

EXECUTION:
We needed to film the teaser of that fashion contest directly in the Galeries Lafayette Coupole. The shoot took place before the public opening hours.
We shot two duos teasers, four individual teasers and one final Galeries Lafayette teaser.
We shot on a saturday morning and delivered the whole package the following thursday.