LVMH - BERLUTI

CONTEXT:
Berluti, Paris 2024, CNOSF and CPSF were in contact with each French sports federation to schedule time between early June and mid-July for fittings of these ceremonial outfits. During these fittings sessions, Berluti took their measurements to adjust each outfit to each morphology and deliver them to the Olympic Village so they're ready to shine on D-day. These fittings sessions were an opportunity to capture content.

We wanted to capture some of these fittings with the athletes (between 20 and 30) to create social media content to feed Berluti's networks right up to the start of the Olympics.

DEMAND:
What we wanted to tell through this content:

Quasi-measurement: to show that Berluti had adapted to every morphology, every body, to offer every athlete an elegant and comfortable outfit in which they can feel proud.

How the athletes felt sublimated/elegant in this outfit, which would be the starting point of their next Olympic/Paralympic Games to illustrate “Stand out from the start of the games”.

How did athletes feel as the opening ceremonies approach, and what did this moment mean to them?

Formats: short social media formats

EXECUTION:
During 3 half days, blending in with the designers taking athletes’ measurements to capture the fittings’ backstage and create content within the same week.

Athletes’ faces were out of limits.
Designers had to go fast with each athlete so we needed to be discreet.