To reaffirm its commitment to inclusion and equal opportunities, GMF Assurance would like to bring together its two handisport ambassadors (Cédric Nankin and Florian Jouanny) to produce a video to promote these athletes and handisport.
CONTENT GOALS:
Promote these athletes and these two disciplines
Show that GMF supports these disabled athletes and that it is a brand committed to inclusiveness
and accessibility -> We'll need to work on a closing message along these linesShow how sport can be a real vehicle for inclusion
Position GMF as a spokesperson for handisport
DELIVERABLES:
A video 1:30 minute max
A short 15s capsule for digital media coverage
Distribution media: GMF Assurances social media accounts, gmf.fr website, internal/external events
to promote CSR at GMF. à It must be a rather institutional videoFormats: 16:9, 1:1, 9:16
CONSTRAINTS:
No mention of the Olympic or Paralympic Games
We've already communicated a lot about Cédric and wheelchair rugby, so we need to reinvent ourselves.
GMF will want to use extracts from the film with Cédric and Florian in other contexts to illustrate the brand's commitments.
They'll also want to use backstage rushes (e.g. clapping, laughs, misses, etc.).
Provide subtitles.
Highlight the CSR hashtag: #PourUneSociétéPlusHumaine (#ForAMoreHumanSociety)
GMF - LIFE PROJECTIOn
First script proposition:
The video projector is roaming, the screen a bright white, lights are at full power, but the studio is empty.
The two men enter the darkened room and stand facing the projection wall.
They greet each other and briefly get acquainted before the projection begins.
Photos, videos, dates, places and personal objects follow on the screen. Each image is narrated by
the athlete concerned and accompanied by an anecdote.
To tackle subjects such as: the importance of their entourage, their childhood, their disability, their victories, their defeats, etc., we'll need to ask them for archive material, in advance of the shoot.
CONTENT GOALS:
Create funny snack content with TOP 14 players
DELIVERABLES:
2 short videos. Minimum 5 players on the screen
Duration : 60’’/75’’
Formats : 9/16 + 4/5
CONSTRAINTS:
Put up to 4 rugbymen on a cyclorama background (9/16)
Deal with the sound / lights / 2 cameras / cyclo background
30min per group
1/2 day to shoot 14 players
