Nissan were preparing to release its latest Juke model, in April 2024.
A bold choice of model that put creativity at the heart of our strategic thinking.

DEMAND:
Capitalize on the launch of the new Nissan JUKE, whose design and technology set it apart from the rest
of the crossover range.

EXECUTION:
Through a video reveal, we followed the artist SKIO as he customized the Nissan JUKE for a little less than a week. From the first tape stuck to the car to the final touches in the Nissan hangar, web users were able to discover the evolution of the project from A to Z. Beyond the artistic performance, this video also highlighted SKIO's artistic vision, making the link with
the JUKE's features and, more generally, the brand's innovative vision.

WHAT TYPE OF CONTENT:

• Instagram reel / YouTube video

CONSTRAINTS:

• Work with the hangar natural / artificial lights.

• Try to hide the artist’s face so that he remains anonymous.