For the second year running, Havas is teaming up with Franck Provost Paris and the @FakeHairDontCareFR association to support the fight against cancer.
From October 14 to 17 2024, an ephemeral Franck Provost salon set up at Havas to collect hair donations.

The objective? Collect over 30 meters of hair thanks to the generosity of 180 donors. This hair will be transformed into natural wigs, accessible to patients.

We captured the backstage of the event during two half days in order to communicate about it through a press release and social media (mainly story formats).
The most challenging constraint was the lack of light. The weather wasn’t on our team during the whole week and we didn’t have many options to create a proper set up since we had to blend in, in order to not disturb the hair stylists and the donators.